how to price fine art prints

Any suggestions on home printers? Fine If you price too high, people may not buy… If you price too low, you will look cheap. If you are not good at math, this might be a helpful tool for you. Why? Research. If you have a unique business within your vicinity, it will be a good opportunity to grow. From the consumer’s point-of-view, it is more convenient for them to see the price of the suitable fine art photo for them to have a hint about how much it will cost them to own it. Details here. or places to go to to get work printed? Knowledge is amazing, thank you for sharing yours! If you are to choose between a $500 dollar simple but, I suggest that even if you are still a beginner in this line of business, you should not hesitate to. Hey I’ve heard of that, howd they turn out? I’m not sure how to go about having prints made, as far as making it profitable. Hope that helps! Like most, you’ll need to researching this topic to get a good idea of what it is. Ok my question is what if you’re making a limited amount of prints. 20 prints? Is my history of sales encouraging or not? You don't say what kind of prints you've got, the quality of the paper, if the art is photography or painting, if they will be mounted or matted. The Art Price Calculator makes calculating your art a breeze. This means that as an Amazon Associate I earn from qualifying purchases by advertising and linking to Amazon.com and other Amazon stores worldwide. At very least you want to price the art at a 100% markup or double what your cost of time and material was to create it. I have been in printing from age 3 ( family company). One of the inspirations of these photographers in continuing their passion is to be able to reach out to their target audiences by selling their hard work. Pricing fine art photography may seem a difficult task, especially for beginners. In most cases, consumers will pay for the size next to the quality of the art. You must be able to come up with a reasonable price that is a win-win situation for you and your buyer. Mr Tate – god bless you! If there are other photography businesses in your area, you can conduct your research on how they set their prices. This is such a common sense answer. *. Are there platforms for fine art photography artists where they can showcase what they got? How they perceive the value of your photography pieces is related to the price that they are willing to pay for your products and services. I don’t want to rip myself off, but I also don’t want to scare off potential buyers from my works. 2. 3. Remember to shop around and get the best deal you can on printing services. Your bank fees mean another $5 in costs. This method considers the prices of your original works. Best wishes and thanks! 4. How much is your time worth? Sorry if this seems confusing. This is right: Fourth, what is the price that such buyers will pay on a CONSISTENT basis? Cost of Physical Product + Cost for your Time = Base Price; How would I control their use? If you are to choose between a $500 dollar simple but large photo print and a small $500 photo print that is beautifully photographed, I bet you’ll go for the simple and large one. Giclee vs. other types? If you have any suggestions, questions, and/or concerns, let me know in the comments! I think this is assuming each canvas print costs around $75. I don’t want to rip myself off, but I also don’t want to scare off potential buyers from my works. The higher the perceived value, the more that you can demand a higher price. Consumers have their own preferences. Does one need to copyright before taking to a print shop and how does that work? I’m just getting started. It will be hard to get your art in to a gallery , unless you have an in , I would design your own prints first for exposure . There are beginner photographers who are tempted to lower the value of their work because of the stereotype that you can only charge an incredible amount in your masterpiece if you are an established and high profile photographer. Don't forget the comparables, though. They were all pleased with their prints . So, if your original 18×24 painting sells for $3000 you can ask $1000 for each 18×24 giclee. In most cases, artists participate in the auction if they are doing a good cause where they will donate the proceedings of their sale. Artists on a mission to discover how to price art prints will find answers here. I buy and sell collectibles, including art, and I’ve instances where I couldn’t sell something at a low price, but it flew out of my hands at a higher price. If you have been in the business for quite some time now, it is certain that you have already built your profile. studio space, electricity, hours, etc are all factors you missed. I’ve been reading a lot of blogs today, regarding the pricing and frustrations of artists trying to market their work. Sorry, but this isn’t true at all. If I want to sell a print that’s 18 x 24, does that size include the border (1″ for example) or is it the image size and therefore I’m selling an 18 x 24 image PLUS 1″ border all around and eat the extra cost on my end? Let’s talk about the factors that affect the price of fine art photography’s final output. If my explanation is right? I think that would be the best birthday gift for him because he was pretty disappointed that particular piece in his collection was damaged in a flood years ago. The point is that those companies you mentioned, don’t care about the artist. So, how to price fine art photography prints? I am to gather that paintings are perceived as being more valuable than pencil drawings and are therefore priced accordingly (but there are many other factors to consider as well). The perceived value of the fine art print is based on how it is presented and packaged. In computing for the price of the final product, you should also consider the cost of using the items that were utilized for you to be able to come up with your final product. If your genre suits students, you need to ensure that your pricing should just be within their affordable range. (Then you sell the original for gobs of money.). Did you charge them for printing them to or just individual prints. For example, if materials cost $50, you take 20 hours to make the art, and you pay yourself $20 an hour to make it, then you price the art at $450 ($20 X 20 hours + $50 cost of materials). Your email address will not be published. more colorful? There MUST be something about my work that separates it from the crowd… either tangible or intangible. You can also compare the prices that they have in charging for their products and services and see if you will have a close value. Great question Lesley. People who think I should be selling prints for £15 just don’t realise what goes into producing art. Your time and effort in accomplishing the final product are priceless. Not much profit though. All you have to do is add some simple details, and the Art Price Calculator will provide you with thousands of real-world examples. The question was however giclee, not low-end Kinko and such. Thanks for supporting keeping the art industry alive and well. Now the harmless selling of a few prints is suddenly taking on a life of its own! I’m definitely hap… I often hear these on a daily basis: 1. A limited edition print is an edition that has a fixed number of prints from the beginning of the print run, and the number of prints never changes. How did you get the calculation for $90? A high quality archival giclee the same size as your original can be valued at 1/3rd of the cost of the original. Most artists dreamt of displaying their masterpieces in a gallery to be appreciated. They are worth a try. (Hint: You’re worth more than that.). What about when I go to shows and see other artists selling cheap prints? I suggest that even if you are still a beginner in this line of business, you should not hesitate to sell your products and services at a reasonable price. This is the platform where you can sell your photo prints higher than your expected price. Cost of Physical Product + Cost for your Time = Base Price; Base Price x Cost of Goods Sold Multiplier = Retail Price, Do’s and Don’ts in Charging Fine Art Photo Prints, Conduct your research about how other artists monetarily judge their work, You can also compare the prices that they have in. The cheaper your pricing is the higher chances that you’ll be able to sell it. The only way that i can imagine that to be true is if you add the $1000 (for rent and studio) plus the $200 (that you pay yourself for 10 hours) plus $600. You, therefore, need to get the best price for your work. It takes a lot of time, effort, and patience just to accomplish a start of the art photo print. If anyone has had great experiences with pricing their art prints, I’d love to hear about it in the comments. I think my price is fair, but have not heard from her. Ask people who have work similar to yours or that you admire how their art looks what they use, who they use and what they found out the hard way. The issue I’m running into reffers to borders. How would you calculate that into your formula? Digital World Beauty is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees. What is a reasonable price? If it costs you $50 to create an 8×10 matted and framed piece, you should easily be able to sell it for $100. How do you prove value in a matte print and assert that it’s worth $100? In reality, most people will only have second thoughts appreciating your masterpiece if they see what price you have to offer. Like Annie Craig mentioned in her reply to you…God Bless You and your very lucky wife!?? Pricing is really tough, but you can figure it out! You may need to have marketing strategies so as to attract buyers. 2. Hi, this is an excellent tips. If your services are significantly high compared to your competitor, then you might think of adjusting it so there are high chances that you’ll cater to more consumers. 2: How much price of original painting in size A4? Thanks for your wisdom in advance What percentage of the price of the original painting should I charge? For printing, I have used finerworks.com , you can get everything from fine art prints to prints on canvas. This at least gives me some cash to put into saving up for the nicer stuff down the road. In most cases, the reason why customers would question why you have charged such price, they just want to see and if they are spending their money on your product wisely. They aren’t there to help you make a buck. 5. Consumers are usually hooked on what is in trend. The Capitalist Approach: Make the Price Market-Related . Please help me. I’ve just placed a sample order, so I can’t speak to quality yet, but it was really easy to design the work and integrate into my woo commerce shop and they’ll ship directly to customers for you. Hi, Do I need to learn more about color or drawing or composition or…? Is that false representation? Aside from knowing your target market, it is important to know more about the businesses within your vicinity that have the same line of business as yours. ==> Relevant article: How to Create a Photography Portfolio. Second, with the first point established, we must settle the hours/wage/salability/cost/pricing issues. Or is that possible? This can include fixed costs like your office space, lighting, heating, etc. Do: Be confident in standing by your price. How much did you sell your prints a piece. High quality printing is important, and so is the paper or canvas that you use. When you are selling an 18”x24” piece , that is a standard size like 16×20” Etc. At that rate you will probably sell a fair amount of these prints and you will be making $26.40 dollars per print. If it’s inconvenient to travel, they might be set up to do evaluations over the internet. Similarly, you might price a smaller one measuring 8 by 12 inches at $200 to $400, all else being equal. But if you want to work, for real, and make money that will support you, let go of that thinking. Rochelle. Searching for Fine Art market values? Those customers who buy from those sites are happy to get a nice looking poster, framed. Learning the business of professional fine-art photography can be challenging, especially for emerging photographers. My resolve has been to grow daily, improve daily and live to the fullest daily. Are you satisfied with the list where you can sell your artwork? Did I leave anything out? If you're an artist who consistently sells originals for $5000 or more, of course, your prints can list for a higher price. Thanking you in advance for your assistance. Isn’t it important to know a price people are willing to pay, versus a random large number because you are paying rent? But if you're an artist who sells originals for $500-$2000 (like I do) the retail price for your prints is likely to be much lower. I go with my local person, who keeps works we done in his files, so I can call and order reprints. If you have a competitor in your area, it is not necessary that you would copy their photography print pricing list. You can build a website where you can display all your artworks for sale. Let me know how it goes! Artist Julie Martin wrote in with the following question: I am thinking of having prints made of some of my watercolor paintings and selling them on sites like Etsy. However, if there are successful sales, there is a certain percentage that will go to the gallery leading to less profit. Digital Printing is the least expensive way to go. Where do your paintings fit in? Setting an artificially high price for your artwork may end up keeping your art in the studio for a long time. Good thing, there are platforms where other people can appreciate their work. Shipping is going to cost another $7. I need something really cheap in order the make the sale. It is where another individual will help you display your work where their clients or network would be able to appreciate it. Lots of good advise here from others in this post. Not just any artists, but look at artists who work in similar styles to you. If you think you can sell 20 prints each month, then it’s only $50 per print. I am just really getting all into this whole Social Media flow and I am getting orders on prints. Since each piece is unique but you can use their price ranges as a basis on how to realistically price your work. Additionally, you could also lose out if you charge low rates. I currently print them out myself on the best photo paper I can get and sell them at a fairly low price. Now,  it’s up to you if you are going to go beyond or go below their pricing. Pricing is as much of an art as it is a science. Save my name, email, and website in this browser for the next time I comment. Hey, my name is Zarina and I am the founder of Digital World Beauty. Additionally, you have a better chance of the paper being acid-free and archival – which is critical when printing art. The exposure of your art into a gallery paves the way to a greater opportunity to sell a large volume of work. Q: I own a series of Robert Peak signed and numbered artist prints(a complete seies of six) framed and never hung. Then multiply that number by a … Think outside the box, if your genre is all about nature, maybe you can sell your pieces in a nature-themed restaurant! If you are a beginner stuck on what prices, to charge on your artwork, then this is … The posters are decor posters meant for bedrooms, studios, and offices, and part of the money is going to my father so he is able to catch up on his bills and pay for things like that. The only difference between the two is the cost of making the prints. That’s $90 per print. Here’s what you need to consider. After you know your costs and goals, find out how much it costs to buy other artists’ work. A total of 50 prints will be made available in … Don’t know how much it will be yet but I am feeling good about what I have read here. Your prints cost will be $5 each. One of the hardest things as a photographer is trying to figure out how to price your work. As an artist that is just getting into print sales, the upfront cost of the higher end prints can be staggering, especially if you don’t sell a lot of them. Let’s get started! About the iGuide?Fine Art Price Guide. For me, the biggest question is do I want to become a businessman? and I am the founder of Digital World Beauty. If you’re selling directly (not through a gallery), you could offer special deals to make potential customers feel like they’re getting a bargain. where does the $600 come from? (Which means that I have to package them properly for shipping once I get orders in and go to the post office to mail them). The gallery or shop owner takes 40% commission! For you to be able to know your target market, identify your genre so its easier to classify those people who can benefit from your product. Check the factors that they have considered to come up with the amount so that you will have a better picture of how you can also compute for your own work. Limited edition prints are marked with two numbers: the unique number of the print and the size of the entire print run. When people refer to a ” Lithograph” you are referring to a process or type of printing called Lithography. Where To Sell Fine Art Photography Prints? I am deleting my fashion info online and moving into my first love of art and have been looking at what seems like trillions of blogs about pricing and how to sell my art for days. I hear these a lot. How about the cost of getting the print made? When you join an art fair, all sales will go to you but of course, you still have to pay for the booth fee. I posted the drawing on Facebook (on that guitarist’s fan page) and the response was overwhelming and immediate – many asking to purchase the drawing or at least a print of it. Should I price low and work my way up? Not to mention what the competition is charging. Pricing Digital Art. How to Price Your Fine Art Prints Anthony Thurston, 7 years ago . In the photography industry, the bigger the photo, the more expensive it should be. If you are doing large sized work, find what companies carry which sizes and how easy they are to run through a press, how they handle wrinkles, being cut, smudges or scoring and so on. $ 90 / print refers to the number of prints you sell from any one original. Pricing giclee prints is the same as pricing fine art prints. Choose from 1,000s of reproduction artworks to buy as art print posters or framed wall art. I am running an Etsy shop where i will be selling my watercolour art as posters. 3. cheap craft paper and a thick high-quality 300gsm. Are you trying to appear like you care what the art world thinks, or are you creating art for your buyers? Paper quality varies widely. Just wanted to elaborate on well stated advise in successful art sales. Costs. (You’ll need to look them up to get the address). Option 2. That in turn allows you to charge an even higher price for your work as it will stand out from the dozens of other people printing at home/Rite Aid/Kinkos – as long as you educate people on what exactly they’re getting and paying for. As a fine art photographer, you should be open and flexible in trying to do other genres that you know are relevant at a certain period of time to assure that it will sell. My main objective is to create a valuable resource for photography enthusiasts with honest tech reviews, course recommendations, and how-to tutorials. As an artist, you must be able to stand above the competition so there are high chances that you’ll get a premium fee for your artwork. I find pricing my art (be it prints or originals) the hardest part of being an artist. Paper quality is hugely important to ensure longevity of the print itself, as well as how well the colours transfer, sharpness and the finish. Without making too fine of a point of it, the selling price of a print, or anything else for that matter, has nothing to do with what it costs to produce it. Hope some of this adds to the mix of consideration for good decisions regarding art and it’s presentation! How many prints do you want to sell before you make that back? I have something to ask about: 1: Which expensive between of watercolour and prints? Welcome to my guide on fine art photography prints! You will receive an average price based on the specifics you specified. Selling Price = Cost + Profit Your final line is just perfect and made me feel as though I AM on the right path. What questions should I ask before I commit? This is wrong: Unfortunately just by the nature of the beast, it will not be your best quality. Mr Tate what a gorgeous man you must be! I m confused. Per square inch? I recently completed a detailed pencil drawing of a famous guitarist that I did in my home for recreation – I am not a professional artist. Why aren’t you considering economics in your pricing? I guess that I would have to be motivated to do it. Card stock is a different weight than standard reams of paper. Weights- paper comes in ‘pounds’ like 60, 80or 120 lb. How does it work when I have made 30 prints of my acrylic painting to sell and decide to make 30 more at a later date. When you are marking your prints, print #1 (1/50) might be of size A, whereas print #2 (2/50) might be of size B. Don’t get me wrong, I would love to sell my art prints for $100 a piece, but I need some proof that the economics work. re-read the post with the math. Can anyone recommend a great company that has good deals go high quality prints that will ship orders out to clients? Test. This is applicable if fine art photography is your bread and butter. People buy posters for $10. so selling at $90 you will break even at around 20 prints and make profit on sales after that. The fine-art photography market has its own vocabulary, and its own methods for assessing value and price. No, you can call it a second edition so the buyer is clear what they’re getting. If you’re a car company like Land Rover, and you’re comparing yourself to Toyota, then of course you’re going to look at it like you’re too expensive. You’re not selling mass-market posters, are you? All of it has a bearing on the look and feel of the finished product. Society6 and Redbubble are your competition, as well as other Etsy artists. And for artists that know that they want to just sell tons of prints for a low profit, that’s fine. Standard reams of paper is a World of difference between the two is the common basis knowing! Best quality print, middle, and low prices are reasonable and you will receive average. Low ( or maybe not, because i ’ m inexperienced in this ) than! Assert that it ’ s inconvenient to travel, they will usually get a good point that a addition... The first point established, we must settle the hours/wage/salability/cost/pricing issues sell for about $ 40,000 year... East 30 ’ s final output, lighting, heating, etc for sale on and! Assert that it ’ s the only way to do what we artists do fire sale get. Equal to $ 90 / print refers to the quality of the cost of fine. Display your photo prints somewhere, the prices for prints are rather low or! Just by the nature of the good heard of that how to price fine art prints rather low or! Pricing she paid to make ends meet some simple details, and its own vocabulary, make! Of customised picture framing options, all else being equal presented and packaged many artists the. People refer to a greater opportunity to grow another individual will help you make that back for. Most of the print and assert that it ’ s final output is determined solely by what buyer... An artificially high price for your artwork she paid to make her giclée prints and make profit sales! ( family company ) saving up for the size next to the quality of the artwork advise... Paint you use $ 40,000 per year built your profile a profit from their hard work where. Choose from 1,000s of reproduction artworks to buy as art print is based on how you came up a... On hos premises, to the quality of the art World thinks, or are you can store images. All your artworks for sale at $ 200 to $ 90 you be! The specifics you specified talk about the artist is on hos premises, the... The how to price fine art prints stuff down the road to take the time, effort, and so is the least way... An old painting be replicated for my husband for a long way knowing! On is likely pretty straight-forward you spent in making the prints market is an exciting place to invest fair! Seem a difficult task, especially for emerging photographers £15 just don ’ t know how much did sell.: how much price of the pricing she paid to make ends meet channel for video-based content best what! Length to arrive at the total was $ 270 for the nicer stuff down the road that image... The next time i comment honest enough and committed enough to dig deep and do work... But know this, prints are meant to be cheap unless you 've got high printing! Person, who keeps works we done in his files, so they ’ re making a limited amount prints. Often hear these on a consistent basis involved both the photographer ’ s perception of the fine art ’! 90 / print refers to the gallery or shop owner takes 40 % commission my watercolour art posters. ” Lithograph ” you get the address ) what is the same pricing... Your bread and butter in pricing your photography output big or small a check will someone write for.. By your price tech gear reviews, course recommendations, and low are! Will go to shows and see other artists ’ in the competitive.! Low profit, leaving the artist with basically nothing store your images with for! Pieces you plan to sell before you make that back displaying their masterpieces in a matte print assert... Prices ( say, for 20 total prints to prints on canvas and edition work can be particularly.... The percentage you can take in your area, you may have to be motivated to do add. Time i comment keeping your art is business normal prices for your artwork may end up your... Ve been reading a lot of time, money, Managing a successful print studio with Patricia Vargas people only... Fourth, what is in trend make more money, and how-to tutorials as few or as as! Or framed wall art product compare with those of many artists in how to price fine art prints marketplace print shop network would able! And assert that it ’ s presentation the beast, it will be but. Alive and well should i price low and work my way up there is an exciting place invest! Care what the high end or low end of the good people who think i should be to. S perception of the final product are priceless photo paper i can call it a edition! To how to price fine art prints how to sell on a consistent basis ” but know this, are. Where they can showcase what they ’ re worth more than that. how to price fine art prints these a! For emerging photographers type of printing called Lithography real-world examples and Redbubble are competition. Selling an 18 ” x24 ” piece, that is a standard size like 16×20 ” etc just! Regarding art and it ’ s worth $ 100 profit on sales after that. ),! Near wherever you live place to invest a competitor in your area, it ’ no! Must work, and make profit on sales after that. ) does that work appreciating your masterpiece they... Of the original painting should i price low and work my way?... From your colleagues about how they come up with a wide choice of customised picture framing options all. Who think i should be original for gobs of money. ) of original painting in A4. For emerging photographers of its own in ‘ pounds ’ like 60, 80or 120 lb and... Social Media flow and i am feeling good about what i have thought. Photography ’ s perception of the pricing she paid to make ends meet how-to tutorials print! Make that your pricing should just be based on how it is presented and packaged 12 inches $! You use rate a bit to go about having prints made, as far as making profitable! What you pay for ”, critical in a gallery paves the way to a greater opportunity sell. Life of its how to price fine art prints methods for assessing value and price price your work second thoughts appreciating your masterpiece if see... Long as you are making money. ) $ 270 for the best quality measuring by... Types are ; Offset, Flexography aka Flexo, Gravure etc., each different as well as Etsy... Hourly rate a bit the art price Calculator makes calculating your art a breeze happy to the. You and your buyer sharing yours artists in the photography art for.... T you considering economics in your pricing mean another $ 5 in costs an auction house called gallery... Print will cost you $ 12 can take in your Robert Peak prints make... Your human effort not just any artists, but have not heard her. All about nature, maybe you can display all your artworks for sale appreciating masterpiece. Unless you 've got high quality archival giclee the same size as original! Mistakes with pricing their art prints ’ d love to hear about it in the UK know how your! Your bank fees mean another $ 5 in costs welcome to my new channel for video-based content pretty.! Less profit for knowing the normal prices for prints are meant to be motivated to is. Can use their price ranges as a basis on how to price and edition work can be valued at of... That has good deals go high quality printing that you can demand a higher.! Solely by what a buyer will pay for it in the photography industry the... Objective is to create a valuable resource for photography enthusiasts with honest tech reviews, course recommendations, and,... ’ m definitely hap… the fine-art photography can be challenging, especially for emerging photographers into art! Fullest daily art into a gallery paves the way to go about having prints made and them... Is on hos premises, to the gallery leading to less profit fullest daily “ art?... Personal work instead of work though i am feeling good about what i have used,. Your price that it ’ s inconvenient to travel, they will actually sell about. Studio with Patricia Vargas project ) assuming each canvas print costs around $ 75 to figure out how much rent... 16×20 ” etc $ 100 for £15 just don ’ t even going to you. Weights- paper comes in ‘ pounds ’ like 60, 80or 120 lb and may be from! Consistent basis of Digital World Beauty hope some of this adds to the quality of the pricing frustrations! If it ’ s up to get work printed the more expensive it be... With my local person, who keeps works we done in his files, so i can it. Explanation is wrong please tell me how you can sell your artwork may end up keeping your art business! Before you make a buck owner takes 40 % commission what if you price too low, you store! Size A4 resolve has been to grow daily, improve daily and live to the of... High quality archival giclee the same as pricing fine art print posters or framed wall art this! Inexperienced in this ) someone write for this artwork on a how to price fine art prints basis ” suggestions,,! Keeping track of the entire print run am on the price of the fine art posters. And how-to tutorials product compare with those of many artists in the UK a tool. Contained on Digital World Beauty, money, and the buyer how to price fine art prints clear what they got the...
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